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1955 Chevrolet Cameo Carrier
Additional Views:   enlarged   artist:   Chuck JORDAN
Chuck Jordan, designer of car
Cameo Carrier
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1955 Chevrolet Cameo Carrier
The trend-setting 1955 Chevrolet Cameo Carrier by its American designer, Chuck Jordan. Chuck designed this truck concept in 1952 while on duty with the US Air Force reserves at Cape Canaveral in Florida. He brought sketches back to GM when he returned to civilian life and developed the production design in Luther Stier's truck studio in 1953. It resulted in the 1955 Chevrolet Cameo Carrier. This vehicle represented Detroit's first combination of car-like style and pickup practicality--"the most glamorous truck on wheels" as Chevrolet adverised it! Cameos were produced only in 'Bombay ivory' trimmed with red. The bed skins were made in fiberglass, by the same company that supplied Corvette bodies. Jordan and Stier hold a 1956 design patent on the Cameo concept, which started the trend toward car-like style and flair in pickup design.

Artist Notes:
"For months I'd been experimenting with a design that would push the pickup beyond the utility stage and turn it into a graceful, distinctive vehicle. Pickups of that era were pretty basic--just a cab, front end, and a flat, rectangular box with two rear fenders attached. Why couldn't we change this 'workhorse' image and appeal to a larger segment of the market? How about a top-of-the-line pickup with real comfort, class and style? We set to work!

"With sketches, a 3/8 scale illustration and a full-size clay model, we convinced management that the truck we'd just created was a leadership design--a pickup that would set a new standard of luxury and style. The design was approved. We named it the Chevrolet Cameo Carrier.

"The Cameo Carrier did what we said it would do. It was a pickup in which people were proud to be seen. Its interior was comfortable, luxurious and inviting. With its wraparound windshield and full-width rear window, visibility was spectacular. And the option list included a V-8, 4-speed Hydra-Matic, power steering, and electric wipers. The Cameo Carrier was indeed a pioneer. It wasn't long before every truck manufacturer had a stylish, smooth-sided, luxury pickup truck."

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